I love Fuji cameras - and no, I'm not a Fuji employee, but maybe I should be - I would love an employee discount!This Z37 was a deal I couldn't refuse and I believe this is my 10th Fuji digital camera I've purchased since 2004.I got the purple color and it's beautiful.I owned the Z30 Fujifilm FinePix Z30 10 MP Digital Camera with 3x Optical Zoom and 2.7 inch LCD (Whirl White) previously, but at the last minute I decided to gift it to a young relative of mine only because of one thing I disliked about it: On the Z30 the USB plug-in was located INSIDE the camera's battery compartment.I feared the latch would eventually break off since the USB plug, the battery and the memory card were all in the same area.
Instead, the Z37 Fuji has the USB plug on the SIDE of the camera.In addition, this is a multi-use plug.With the Z37 you get an AC adapter cable in addition to the USB cable.The AC adapter charges the battery inside the camera.So unless I'm removing the memory card on this camera, there is no reason to open the battery compartment.
The AC adapter replaces the separate battery charger that comes with the Z30.This also means if your battery runs low, you can use the Z37 with it plugged into an outlet, but of course, this does limit what you can take a picture of, unless it's something near the electric outlet.
The Z37 is slightly thinner than the Z30 but otherwise they appear to be the same.Same LCD size, and the buttons are located in the same configuration.The LCD is big and bright - I have no trouble seeing anything outside in the bright sun. It's tiny and lightweight and easy to carry in either a pocket or small bag - it weighs slightly over 4 ounces.
And since the lens has a cover - and this is the way the camera is powered on/off - by sliding the lens cover open (like the first Fuji digital cameras invented) you almost don't need to buy a separate case....although I do keep mine in a case because I don't like the exterior to get scratched.
Just one complaint with this camera, otherwise it's perfect.There is no good area to hold onto the camera. The entire back is composed of LCD screen and buttons. At least the back area is rubberized so it does help with the grip.
But the pro's way outnumber my single complaint:
>>> Quick response when opening the lens cover to take the first shot
>>> SR Auto - just point and shoot
>>> Takes beautiful pictures
>>> Fast response time after taking a flash picture
>>> Lithium-ion battery - one charge lasts over 200 pictures
>>> Takes good videos - better than my expensive Panasonic Lumix
Note about the videos:You can't use optical zoom once you start filming, but you can set it before.You can use digital zoom after you start filming, but you have to turn it on before-hand in the set-up menu.They aren't HD but they look pretty good.
Note about the SR Auto setting:This setting drains the battery a little quicker, because the lens and sensor is constantly evaluating and focusing whatever you have the camera pointed at - the lens noise is completely normal and nothing to worry about.If you don't want to hear the lens focusing, just set the camera on regular Auto instead (the picture of the camera icon).
In conclusion: This is a good entry-level camera and I recommend it for just about anyone who is looking for an easy to use camera.Even a young kid. And it's built tougher than it appears - since the lens zooms INSIDE the camera body. Case in point: Two days after I received my Z30, it slipped out of my hands and hit the kitchen floor (my condo is built on a slab). I thought the camera was broken, but I turned it back on and was none worse for the wear. Not even a scratch.This Z37 appears to be built just as tough as the Z30 which I dropped.
It comes with just 18 MB of internal memory, so pick up an SD card if you don't already have one.
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Product Description:
With a new, cutting edge design, the FinePix Z37 not only looks good, but it also offers all the features necessary to take great pictures and share them easily, bringing out the social butterfly in everyone.
Style & Substance
Thinner, sexier and bolder than previous Z-series models, the FinePix Z37 is a party camera that loves to be the center of attention. The FinePix Z37 combines a 10-megapixel CCD sensor, a sharp 3x optical zoom lens and a 2.7-inch LCD screen in its incredibly thin 19.1mm metal front body, making it easy to be stashed in the tightest of jean pockets. Available in a choice of blue, green or violet, the FinePix Z37 is able to match anyone's style and personality.
The FinePix Z37 has many great features to highlight--the 'Blog Mode' is a social networker's staple, allowing users to automatically resize images and movies making them ready for web use. In addition, Fujifilm's 'Scene Recognition Auto' (SR AUTO) Mode' cleverly detects the correct scene setting without the need to pre-select the mode on the camera, making it even easier to take the best pictures possible.
The FinePix Z37 is also packed with the following noteworthy features:
Maximum ISO sensitivity up to 1600
With the high ISO of up to 1600, the FinePix Z37 can capture quality shots in low light situations.
Scene Recognition AUTO (SR AUTO)
Enables the camera to intelligently recognize six types of scenes automatically - Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait modes.
Face Detection with Automatic Red-Eye Removal
The FinePix Z37 identifies up to 10 human faces in a scene and sets the correct focus and exposure, regardless of where subjects are located within the frame. After a shot is captured, the camera automatically checks for red eye and self-corrects it in each and every person in the photo, saving time on post-editing.
Picture Stabilization Mode
Picture Stabilization uses the heightened se
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